SEO stands for Search Engine Optimization. It is the process of getting traffic to the websites from organic, free, or natural search results on search engines including Google, Bing, Yandex, and many more. All the major Search Engines have primary search results, where the content such as text or listings or videos or images are shown based on what the search engines consider most relevant to users. SEO helps to ensure that a website is accessible in a search engine and increases the opportunities for traffic, free of cost.
SEO is a process of improving the visibility of a website on an organic or natural search engine results page (SERP). SEO has to be done in two different steps, On-Page, and Off-Page optimization.
In the SEO course, the topics covered are basic guidelines and best practices of a search engine, how search engines work, how to build a website keeping SEO in mind, website structural analysis, competition analysis, how to get a website indexed by search engines, how to do keyword research & strategize content, SEO strategies including meta tags SEO & off-page SEO, search engine penalties & algorithm updates, Google Webmaster tool, Google Local optimization, 3rd party SEO analysis tools, latest updates with SEO live projects.